ONE-EIGHTY CORP., has recently added more trade appraisal metrics. Dealerships can specify a date range and zero in on:
- How many trade appraisals were created
- How many were actually appraised
- What percentage were won and by whom
Now more than ever these metrics play an important role for dealerships to understand how successful or unsuccessful they are at winning trades and why.
- Are enough trade appraisals being created?
- Are enough trades being appraised to win those deals with trades?
- Are trades being appraised high enough to win deals?
- Who is successful at presenting trade numbers to customers?
- Who needs coaching to improve?
These skills are increasingly important with 92.9% of consumers choosing to own their vehicles instead of leasing in 2009 according to data from DesRosiers Automotive Consultants.
An article posted in the Knowledge Hub section of our website explains how the automotive industry changed during the financial crisis and why trade appraisals have become so important to master to maintain sales. It also outlines successful strategies to improve your trade appraisal metrics.
To learn more about trade appraisal metrics call our Support Team at 1-866-803-2003 or email liveonline@oneeightycorp.com



